Road to hell Hot Sauce

the dust coda x slow ritchie’s collaboration

illustration & packaging design

Commissioned by the rock band The Dust Coda, I designed and illustrated the key artwork for their single Road To Hell. Produced in collaboration with burger chain restaurants and hot sauce guru Slow Richie’s, the project combined music, food, and merchandise into a cohesive promotional campaign. The illustration was applied across a variety of products, including apparel, printed artwork, and a limited-edition hot sauce, creating a distinctive visual identity that reflected the band’s gritty rock aesthetic and the bold character of the restaurant brand.

“We were recommended to go to Gillustrated and we certainly weren’t disappointed! Gill took the brief and turned it into something so much better than we were expecting. Really bringing the product to life whilst staying on brand – which is important to us. Working with Gill was effortless as well from the get go with great communication throughout. We can’t wait to work with Gill again for our future projects and are excited by the potential results”

-Andrew Michael – Ninelives Music Management