illustration

For the launch of The Hot Damn!, I created a bold and punchy T-shirt design to accompany the band’s first tour. As the project was part of establishing a new visual identity, the aim was to create something immediately eye-catching and full of character. The fierce energy of a tiger became the central focus, surrounded by bold, organic decorative elements that reflected the band’s lively and unapologetic spirit.

The design was created to make an impact both on and off the stage, helping to draw attention to the band, spark conversation and connect with potential new fans. Its strong visual presence also allowed the artwork to be used beyond merchandise, with the design adapted into a poster to promote our crowdfunder launch show. The event saw 200 specially invited guests come together for an intimate private performance, making the artwork part of an exciting moment in the very beginning of the band’s journey.