poppets

illustration

Approached by Rachel Burn, founder of Poppets Dog Training Centre in Nuneaton, I was commissioned to illustrate the custom mascot at the heart of her new brand identity. The brief was to draw a portrait capturing the playful character and good behavior of her own dog, Poppet, balancing a fun, approachable vibe with the trustworthiness of professional training. My custom illustration was then integrated into the final logo, creating a personal, recognizable mark that establishes an authentic connection between the business, its founder, and client dogs.

client appraisal

“Gill clearly understood exactly what we were trying to achieve and was sensitive to the fact that Poppet was my beloved partner in crime. Always open to ideas and critique, Gill kept an open mind and was able to guide the process, while still keeping the brief in mind. What she achieved was just beautiful. Poppets attitude and looks were captured simply and beautifully! We couldn’t have asked for a better logo. Through Gill’s work, Poppets memory lives on. Gill truly has a talent and an extraordinary eye for detail. She is patient and always seeks to understand what a client needs and how the brief can be better fulfilled. But most of all, she cares. Clearly passionate about her work, she cares about bringing the best to her clients.”